Artisan-Crafted Epoxy & Wood Decor for Discerning Retailers
Sneha Crafts was born from a simple yet powerful vision to keep the soul of Indian handicrafts alive while embracing the elegance of contemporary design. What began as a passion project is now a growing community of artisans and creators who pour their heart into every product.
At Sneha Crafts, each creation is handcrafted with love using premium quality wood, epoxy resin, and natural finishes. Our range includes functional art like wall clocks, trays, nameplates, coasters, and pen stands, all uniquely designed to reflect beauty, warmth, and individuality.
We believe that art should not only be admired it should be lived. That’s why our pieces are made for people who love personal, meaningful, and eco-conscious décor.
Why Choose Sneha Crafts?
✅ Every product is one-of-a-kind, just like you
✅ We work with skilled local artisans and sustainable materials
✅ Customization available for gifts, corporate orders, and homes
✅ Fast, secure shipping across India and abroad
👉 Be Part of a Handcrafted Revolution : Explore Our Collection
How We Work: The Sneha Crafts Model
Sneha Crafts is a mission-driven company led by Sanjay Dheer, supporting over 350 artisans across rural India. These artisans, mostly women from traditional Indian families, work from home creating handcrafted products for global markets.
Leadership
Sanjay Dheer personally manages every aspect of Sneha Crafts. He oversees:
- Product design
- Quality control
- Large-scale partnerships
He travels internationally to develop new business opportunities and maintains the highest craftsmanship standards.
Our Production System
Sneha Crafts operates through a structured system managed by Sanjay Dheer. There’s no need for external involvement or direct artisan access, as we handle the entire process to ensure quality and efficiency.
Our production follows a decentralized model:
- Different artisans handle specific production stages
- Each product moves through multiple skilled hands
- Final teams conduct thorough quality checks
Our artisans are employees, not independent contractors. They receive:
- Regular salaries
- Necessary resources
- Long-term job security
For cultural and ethical reasons, our artisans do not participate in business meetings or external interactions.
Why Work With Us
For Wholesalers and Resellers:
- Streamlined Process: Work directly with Sanjay Dheer and his team
- Guaranteed Quality: All products undergo rigorous quality control
- Ethical Sourcing: Support a sustainable business model that empowers communities
- Simplified Ordering: No need to navigate complex supply chains
- International Standards: Products meet global market requirements
Our Commitment
Sneha Crafts handles everything from sourcing raw materials to final export. We protect our artisan network while delivering exceptional products to international markets.
We understand some buyers request direct access to artisans, but this isn’t possible due to our structured employment model. Instead, we offer:
- Sample purchases
- Comprehensive quality checks
- Direct communication with Sanjay Dheer
Sneha Crafts delivers premium handcrafted products while maintaining the dignity and welfare of our artisans. As a B2B partner, you can focus on your market while we handle the production details with precision and care.
Our collections are 
Cultural authenticity with Sustainable production ( Scalable artisan
Why Global Retailers Partner
1. Uncompromising Artisan
Each piece undergoes 7-stage
- Epoxy resin art with gallery-
worthy clarity and depth - Heirloom woodworking using
traditional joinery techniques - Custom finishing options for
brand-aligned aesthetics
2. Ethical Sourcing That Sells
We provide retailers with:
Artisan profile cards (
Material transparency 
Limited edition collections
“Our London clients pay 4x
— Elena R., Home Decor Buyer
3. Flexible Commercial Terms
White-label options available
Seasonal collection pre-orders
Drop shipping for e-commerce
Our Craft Categories Designed
Best-Selling Collections
Statement Wall Clocks (
Customizable Nameplates (
Desk Artistry Series (Pen 
Luxury Serving Trays (Top
Emerging Trends
Biophilic Office 
Modular Wall Art (German 
Artisan Story Postcards (
The Snehacrafts Difference
- Feature Conventional Imports Snehacrafts
- Lead Time 12-16 weeks 6-8 weeks
- Minimum Order 500+ units 50 units
- Customization Limited Full design flexibility
- Sustainability Docs Generic Blockchain-tracked
Join Our Global Retail Network
We equip partners with:
High-res product videos for 
Seasonal trend forecasts Co-branded marketing
Limited Capacity Alert: We
Apply for Wholesale Access |
For Artisan Organizations &
We’re actively seeking
Explore Collaboration
“Working with Snehacrafts has
— Michael T., Concept Store
How to Source Indian Arts & Crafts from SnehaCrafts.com
- What is SnehaCrafts.com?
SnehaCrafts.com is the official B2B sourcing platform for our network of rural Indian artisans. We connect verified wholesalers, resellers, and trade professionals from the US, UK, Canada, Europe, Australia, and Japan with authentic, handmade, and GI-tagged crafts directly from their place of origin.
Key business facts:
- All products are made-to-order and handcrafted using traditional techniques
- Sneha Crafts operates as a decentralized, artisan-led production ecosystem, not a factory
- Orders are fulfilled upon formal confirmation and advance payment
- The platform serves as a coordination interface between artisans and international partners
- All sourcing processes are managed by Sanjay Dheer and his team
- How to Place Wholesale Orders
To initiate a B2B transaction:
- Browse products on our website
- Submit your inquiry via the contact form or email
- Our team will respond with:
- Product availability confirmation
- Minimum Order Quantity (MOQ)
- Production timeline
- Customization options
- Payment terms
- You’ll receive a pro forma invoice if terms are accepted
- Production begins after payment confirmation
Sneha Crafts reserves the right to decline requests that don’t meet our operational requirements.
- Our Production Model
All products are made-to-order by our network of artisans:
- No pre-manufactured inventory is maintained
- Each order is handcrafted to your specifications
- Lead times depend on product complexity and artisan availability
- Sample pieces are available subject to approval
- Minimum Order Quantities
Our standard MOQ starts at 100 pieces per SKU, with variations based on:
- Product type and materials
- Artisan availability
- Customization requirements
- Seasonal factors
Sneha Crafts maintains full discretion on approving orders below standard thresholds based on feasibility.
- Wholesale Pricing Structure
Our pricing is structured using the Ex-Factory Model, designed to ensure competitive reseller margins:
- Raw material costs
- Fair artisan wages
- Base packaging
- Community support
International resellers typically achieve 10-15% profit margins. Pricing details are provided after review of your specific inquiry.
- Customization Options
We offer customization options for international markets:
- Design adaptations
- Branded packaging
- Market-specific modifications
Customization is subject to:
- Design approval by our artisan team
- Meeting MOQ requirements
- Sufficient lead time
- Additional development costs
GI-tagged products have limitations on modifications to maintain certification status.
- Production Timelines
Standard production lead times range from 3-6 weeks, depending on:
- Product complexity
- Order volume
- Artisan availability
- Customization requirements
Please plan accordingly as expedited timelines are evaluated case-by-case.
- Payment Terms for International Partners
All orders require advance payment:
- 100% advance for samples or small orders
- 50% advance / 50% pre-dispatch for larger orders (upon approval)
These terms ensure our artisans can procure materials and begin production without financial risk.
- Quality Assurance
Third-party inspections are permitted for international buyers:
- Agencies like SGS or Intertek may inspect finished goods
- Inspection scheduling and costs are managed by the buyer
- Coordination must be arranged in advance with Sanjay Dheer’s team
- Certifications
Sneha Crafts products include:
- Many items with Geographical Indication (GI) certification from the Government of India
- Artisan-made products using traditional, sustainable methods
- Options for buyers to pursue additional certifications under their own brand
- Market Exclusivity
Exclusivity arrangements may be considered for international markets when:
- The product is completely custom-developed
- Buyer commits to consistent monthly volumes
- A formal agreement outlines duration, territory, and terms
- White-Labeling for International Brands
White-labeling is available for established international partners:
- Minimum 1,000+ pieces per order
- Supply continuity agreement required
- Final branding subject to approval
- Marketing Support
We provide international partners with:
- Product images and catalogs
- Artisan process videos (when available)
- Brand storytelling guidelines
- Pre-approved content for marketing materials
- International Dispute Resolution
Our structured resolution process includes:
- Initial review with your assigned coordinator
- Escalation to Sanjay Dheer if necessary
- Resolution options including product replacement or refund when applicable
All claims require documentation and prompt reporting.
- Scaling Your Business with Sneha Crafts
Sneha Crafts is designed to support growing international businesses:
- Scaling based on confirmed order volumes and timely payments
- Progressive onboarding of new artisans as demand increases
- Realistic production forecasting tailored to your market needs
Partner with us for authentic Indian craftsmanship that meets international market standards while supporting rural artisan communities.
